TINTLY
Timeline
12 weeks
project attributes
Trend Research
Wireframing
UI/UX Design
User Testing
TINTLY
Color stands as a primary factor driving shoppers' decisions, yet many struggle to reflect their personality into their purchases, and often feel overwhelmed by the process not knowing where to begin. However, to engage on this customer pain, Tintly works to build individualized and unique color profiles to help simplify this overall online shopping experience.
By harnessing familiar elements like a user's closet, iPhone camera roll, or personal physical features like hair or eye-color, Tintly has a built-in A.I software that extracts colors from them to match paint or fabric directly, with specific Pantone or hex codes as necessary.
team
Individual
course
Senior Invention Studio / Spring 2024
IN use
(scroll to the bottom to see the remaining two pitch video commercials)
What’s trending? Why is this important?
Initially within researching for this project, I focused on the trend on maximalism in regards to interior design, and then came across the trend of the ‘personalized e-commerce experience’. However, after further analysis, I realized how color plays such a role in both. Thus, I decided to hone in on color analysis, and how it affects users within their varying shoppping experiences.
TREND MARKET SIZE / Market statistics
I analyzed the total market size of each trend to project the potential opportunities for new product development. All three trends show steady growth, however personalized e-commerce is faster growing than the other two, suggesting my product focus on a UI/UX or web platform.
(Units in Millions)
THE PROBLEM
75%
74%
of shoppers state that they place color as a primary reason as to why they purchase a product. This shows the significant role that color plays in consumer behavior and highlights its importance in product design and marketing strategies. (Source: Neil Patel, Color Analysis)
of consumers abandoned their online shopping baskets because they felt bombarded by content, overwhelmed by the amount of choices and frustrated by the amount of effort they need to put in to making decisions, in regards to color, materials, or other personal choices.
Source: (Accenture, 2024)
How do you choose color?
persona Inquiries
“I have a maximalist style when it comes to my wardrobe, but then I always tend to go more neutral towards home decor. How can I use this within my online shopping? ”
“... I get so overwhelmed in home improvement stores... I don’t know how to reflect my personality into actual physical materials that can be used for my home...”
60%
of individuals chose Option 2 as their first homepage option.
development and storyboarding
data driven decisions
To test the initial prototype, I asked 20 different individuals to vote on the homepage that best fit their needs when it came to their specific online shopping experiences. The most popular options were the pages titled ‘What Are You on The Hunt For’ and ‘Recommended for You’. Thus, I made sure to incorporate features from both within my final design.
(Scroll to see prototype)…
WHAT ARE YOU ON THE HUNT FOR?
-tINTLY’S HOMEPAGE
-CURATED BASED ON THE USER’S PERSONAL RECOMMENDATIONS BY PRODUCT CATEGORY AND WHAT IS CURRENTLY TRENDING
building color profiles: uploading closet picture
-integrated a.i will generate color recommendations based on user’s uploaded closet picture
- user can use color profiles to directly shop based on category
building color profiles: uploading a selfie
-integrated a.i will generate color recommendations based on user’s uploaded selfie
- user can use color profiles to directly shop based on category
building color profiles: uploading living spaces
-integrated a.i will generate color recommendations based on user’s uploaded picture
- user can use color profiles to directly shop based on category
web browser plug in
-while online shopping, the user can use their color profiles as a website plug-in to help filter product categories
-user can enjoy a personalized shopping experience on any e-commerce website
PITCH COMMERCIALS
These videos work to demonstrate how Tintly could be used in real life scenarios, emphasizing the app’s potential simplicity and usability.
reflection
Reflecting on Tintly, I think I have definitley worked on my overall skills as a UI/UX designer. I was able to take an abstract concept, “How do you choose color?” and create an elaborate platform that targets a niche audience in regards to the shopping experience.
To further this project, I would want to develop the Web Plug In even more, so that potentially the user could edit or develop their color profiles while on the plug-in. I think this kind of user experience has lots of potential, and color-analysis is a rising trend that is on the rise.